Executive Summary

A one page synopsis highlighting the important points of the business plan. These points include:

• A description of the business model and its industry.
• The key managers and owners involved.
• The target customers and the marketing strategy involved in attracting these customers.
• The size of the target markets and the projected company market share.
• The projected revenues and net profits of the company.
• The amount of capital needed for the venture and how it is going to be used.
• The repayment structure and schedule of the investment or loan.